branded bingo

How much of a benefit can adding a big-name license to your latest product really be? The answer no doubt varies from one product category to another, but in the online gambling industry – bingo and slots – the answer seems to be enormous. Games such as Deal or No Deal, The X Factor, and Britain’s Got Talent are amongst the most popular bingo variants at sites such as Mecca Bingo, and it’s a similar story with licensed slots at online casino websites.

Sometimes the branding is little more than a splash of paint – a background graphic, perhaps, or some custom bingo balls. Other times, the developers will go a little further by changing up the announcer's voice, perhaps by hiring a voice actor or presenter familiar to fans of the license, such as Noel Edmonds in Deal or No Deal Bingo. The very best licenses will also add special features to the game, usually in the form of an additional bonus round tied into the source material in some way.


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big name bingo licenses

Online Bingo is one of the most social ways to gamble online, as the chat rooms accompanying the games are often packed with people – and they are lively, too! In fact, there are many great reasons to give online bingo a try – but are branded games one of them? 

With dozens of branded games available at new online bingo sites based on music, movies, and television shows, there should be at least a handful that grabs your interest. Of course, there are new games being released all the time, too – rumour has it that a Sister Act bingo game may be in development to accompany the upcoming Sister Act Tour and the forthcoming Hollywood movie Sister Act 3: Kicking the Habit.  

For the time being, however, let’s check out a few of the most well-known branded bingo games available to play today:


deal or no deal

This is undoubtedly one of the best-licensed bingo games to date and has proved to be deservedly popular with players too. Deal or No Deal is available in 90-Ball (European) and 75-Ball (American) formats and some other site-exclusive variations that use 40-ball and 50-Ball setups.

Whichever version you choose to play, they all feature bonus rounds and progressive jackpot prizes that are shared 50/50 between the winner and the community. The bonus round is based on the television show, allowing the full-house winner to challenge the banker for a chance to boost their winnings substantially.

A lot of effort was put into Deal or No Deal Bingo, and it shows – the presentation is top-notch, the bonus round accurately emulates the gameshow, and having Edmonds call the numbers makes for a perfect final touch.


x factor

The X-Factor is no longer shown on British television, as ITV shelved the program after viewership fell into a steady decline during its most recent series. The brand is still popular with a meaningful segment of the public, however, and that segment appears to overlap significantly with those who enjoy playing online bingo. 

I can imagine that transferring the idea of a talent show into the online bingo format was quite a challenge for the developers of this one, and the result is that it doesn’t tie in with the source material quite as well as Deal or No Deal does. However, the game has attractive and well-drawn backdrops and a dramatic announcer performing the calls.

Presentation aside, the only real X-Factor-style element of the game is its jackpot bonus feature - The Judges Jackpot. The judge’s bingo card is displayed above the ones you purchase yourself, and if they score a win at the same time as you do, your prize can be topped up with as much as an additional £500.


rainbow riches

This one may be a little less familiar to some of you, as it’s not a television show, musician, or Hollywood movie – it’s a series of online slot machines! The Rainbow Riches slots are some of the most successful games of chance ever created, with dozens of variants now published in online and land-based formats.

Several of the best-loved features of the slots have survived the translation to the online bingo format, including the famous ‘Road to Riches’ bonus round. There’s also a Wishing Well feature that offers a small amount of cashback for repeat players; it isn’t a huge amount, but it’s enough to make it worth choosing this as your go-to bingo for those quick games at breaks and lunchtimes!


branded bingo final thoughts

So, is it worth playing branded online bingo? Absolutely! The prizes offered by these games tend to be bigger than usual, as they attract a larger number of players. There does not seem to be any penalty in terms of the game's RTP percentages either, and the additional bonus rounds make these some of the most exciting bingo games you can play today.

aUTHOR


Chris Howlett

Article by Chris Howlett

Chris has over 11 years of experience playing and writing about bingo and online slots.

About Chris Howlett >

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